Portfolio

• Designed and launched the Hugo Atelier website from the ground up
• Created automations using Zapier to streamline admin workflows
• Supported content creation, newsletters, and day-to-day operations

Working with the Hugo brands has been one of the most creatively fulfilling and operationally rich experiences in my career. Spanning three connected brands, 17th & Ocean, Hugo Film Co., and Hugo Atelier, my role flexed between design, marketing, tech, and admin support.

One of my proudest accomplishments is leading the full design and development of the Hugo Atelier website, a brand we built from the ground up. I also created streamlined workflows using Dubsado and Zapier, saving the team time and reducing manual admin work. On the marketing side, I supported the creation of branded content, social media visuals, and email newsletters to keep the audience engaged.

What makes this partnership stand out is how collaborative and multi-dimensional it is. No two days are the same, and I love how I get to support both the backend systems and the forward-facing design.

• Managed a large membership system with multiple active programs
• Created and maintained automations, course sequencing, and email campaigns
• Oversaw ongoing backend operations and built new site pages as needed

What started as a behind-the-scenes support role quickly evolved into a deeply integrated partnership. At Priestess Presence, I stepped in as the tech lead, systems manager, and site developer for a complex membership ecosystem powered by both WordPress & Ontraport.

The platform housed multiple transformative programs, each with its own flow, content releases, and audience segments. I managed everything from course sequencing and email automation to member communications and backend tech. From creating new pages and launching modules to handling automation glitches mid-launch, I’ve been the go-to problem solver.

What makes this work especially rewarding is the trust and ownership that came with it. Managing such a massive membership and content library wasn’t just about keeping things running, it was about ensuring that every member’s experience felt intentional, smooth, and supported.

• Structured and launched multiple course and program offerings

• Managed backend systems and tech setup inside Kajabi

• Created promotional content and handled email marketing

Supporting Dr. B has been a full-circle experience in running a launch from concept to execution. As part of her extended team, I handled everything inside Kajabi, from setting up her programs and automations to managing the backend for her entire course and membership infrastructure.

On the marketing side, I created social content to promote her programs and led email marketing efforts using Active Campaign. Whether it was updating a landing page or building a lead magnet sequence, I was deeply involved in making sure everything worked seamlessly together.

This work really showed me how much I enjoy being part of the entire process, not just executing tasks, but helping shape how a vision comes to life.

• Wrote blogs and ghostwrote content for Isabel and her clients
• Learned and applied SEO strategy directly from an expert
• Managed outreach emails, blog publishing, and link-building collaborations

My work with Isabel from Bel Around the World started with blog writing, but over time, it became so much more. I gradually took on WordPress management, SEO implementation, and client-facing admin tasks that helped the brand grow its online presence.

One of the most valuable parts of this experience was learning SEO hands-on under Isabel, an expert in the field. I applied those lessons across content I wrote and blog posts I helped optimize, many of which were ghostwritten for her clients. I also managed outreach emails, inbound collaboration requests, and publishing inside WordPress.

This long-term partnership not only sharpened my technical and writing skills but also gave me a deeper appreciation for content strategy and consistency.

• Delivered consistent marketing results across client accounts
• Designed websites and creative assets for multiple brands
• Received hundreds of commendations from clients under the agency

Under a digital agency setup, I had the opportunity to work with diverse clients across industries, wearing many hats and handling everything from design to marketing and backend support.

I took the lead on website projects, created visual assets for content and marketing campaigns, and ran Meta ad strategies that helped clients grow their visibility and engagement. I also handled social media management, from planning to execution, ensuring consistency and alignment across platforms.

One of the most validating parts of this work was receiving continuous positive feedback from both the agency and clients themselves. It was a fast-paced, results-driven environment that helped me sharpen my skills and learn to adapt quickly.